Every March the beaches of the south, especially Florida and Texas, are flooded with students who feel they well deserve a break from the books. An estimated 2.5 to 3 million will be basking in the sun this year. They have money to spend now, and a potential to spend another $125-$130 billion dollars during the year. Where they spend that money will depend on how effective advertising is directed at them.
One of the most effective forms of advertising to these students is arial banner or billboard advertising. Aerial advertising is well known. A company or individual pays an aerial ad company to both make and pull behind a plane a banner containing their message. The banner could be as long as 70 feet and will usually contain contact information such as a phone number or webpage. (Billboards are simply highway billboards flown overhead.) Most merchants subscribe to a flight duration of one to two hours. Each pass allows about 17 seconds of viewing time. How many times could they potentially read your ad during an hour of passes? By the time an hour is up, your message will be imprinted in their brains.
Students are relaxing and mentally open during spring break week. They have money to spend during this week of vacation. As they lie on the beach, the drone of a plane catches their attention. They look up and see your ad pulled behind the plane. You have just risen to the top of the competition for whatever you are advertising to them.
The aerial ads could offer something they may want to buy when they get back to college. On the other hand, many of the ads are for items they will need immediately, like ads for restaurants or clothing. Here is a wonderful chance to impact one of the largest gatherings of impulsive buyers during the whole year.
Many advertisers are cutting back now because the economy is in shambles and unemployment is high. Yet, here is the opportunity that should not be overlooked. The spring break students aren’t thinking about the economy or even the future. They just want to have some fun, regardless of the cost. One tourism expert from Florida calls them “recession-proof” because the students consider it a once-in-a-lifetime opportunity and you can’t put a price tag on that!
Electronic communication makes it even better. One merchant says he has his phone number on the banner and, almost immediately, he is being texted with orders. Others use G3 networks to connect to the Internet for orders. The banner is quickly paid for and profits come rolling in.
Aerial ads have another advantage: they are timeless. You will pay the full cost for the banner ad this year. When it is over, the banner can be stored and used again next year. Or, with some products, you could fly it over another beach or sporting event. The banners are well made and will last a long time.
Many are pessimistic about advertising while the economy is low. But wise businesses will want to take advantage of the spring break students and, those who do, will probably make a sizeable profit through aerial advertising.
AirSign has been providing attention grabbing aerial ads through their aerial advertising services around hot vacation destinations since 1996. Call them at 888-645-3442 and ask them to fly your message. It will not be forgotten.
