Tiffany & Co: A Classic and Traditional Jewelry Maker
When asked what’s contained in that infamous blue box wrapped in white ribbon and she’ll tell you it isn’t simply jewelry, it’s Tiffany and Company. Tiffany’s has a brand all to itself, steeped deeply in tradition that crosses over borders around the world. One of the best movies of all time is Breakfast At Tiffany’s, starring Audrey Hepburn. This Tiffany & Company movie will educate you about what the company is. Our goal is to make a lasting impression with this movie, so not only will you know what Tiffany and Company is about, our goal is to forever engrave it into your senses. Any piece of jewelry from Tiffany & Co will be among your most special and chic possessions.
Charles Lewis Tiffany and John B. Young were the founders of Tiffany & Co. The name of the store at that time was Tiffany & Young. Their prices were non-negotiable which was unheard of for merchantiles in that time period. The total of their first day’s sales was $4.98. Today, when you look at the amount of sales, you see that this is a big difference! Charles Tiffany took over the company in 1853 and changed its name to Tiffany & Co. Tiffany’s was the first to use the sterling silver which is patented in the United States today. For his first inauguration, Abraham Lincoln presented his wife with a pearl-encrusted silver bracelet, which Tiffany & Co had created along with a specially-commissioned silver pitcher.
Tiffany’s started their diamond business in the 1870′s with Charles Tiffany’s purchase of the worlds largest and finest fancy yellow diamond. The first 6 prong diamond solitaire ring setting, appropriately named The Tiffany Setting, arrived on the scene in 1886 around the time Charles Tiffany acquired some of the French Crown Jewels. Charles Tiffany was therefore known as The King of Diamonds. Over the years Tiffany & Co has expanded into Europe and is also in the famous Ginza District in Tokyo. Tiffany’s has become a very recognizable brand. 15 decades later, a specialty store is completely different.
Tiffany’s light blue boxes date back to the original Tiffany & Young store. All of the catalogs, shipments and advertising used colors and boxes that were selected carefully. Today, when you open the Tiffany & Co website, the first thing you see is their signature light blue box with a white bow. Millions of women in the world don the Tiffany engagement ring and the Tiffany signature silver charm bracelets. Tiffany knockoffs just don’t compare to the real thing. A woman will make Tiffany’s a tradition that she will wear, and wear with pride, for a very long time.