The Power SEO Has To Increase Website Traffic

Posted on March 23, 2009
Filed Under Affiliate Marketing, Analytics, Traffic Tips | 2 Comments

In this age of heavily reliance on search engines, a website that does not have any considerations for SEO will likely sink in the rankings. Most people rely a lot on the search engines when they are looking for products or services that they want, and without SEO services employed on your website the search engines will have a difficult time finding your site and indexing them, thus your site will virtually be invisible and might as well be non-existent. Even the best designed site with the best products will fail if SEO services have either not been applied or done poorly. The proper implementation of SEO services tends to follow several predetermined steps that ensure it’s effectiveness and maximize the increase in rank on the search engines translating to higher traffic and revenue through sales.

Where To Start

The first thing you must do is analyze your current website. This has to be done in two ways.

You then need to consider your audience and your target market.
Who do you want to have on your site? There are various factors you have to consider to give you a perspective of how you will market to them. Look at the demographics, the age, sex, education level, economic status, marital status, and Geo location; these will help you in knowing how you should convey your message.

The next thing to do is to look at your niche competition. Take a look at their site and analyze the way their sites are built, how they are addressing their audience, and their rankings. See what methods and strategies they have used to attain their ranking on the search engines.

Choosing Your Keywords

When you have done this research you can then make critical decisions on what you must do to improve your SEO services on your site. Now you can decide what relevant keywords you need for your site by looking at both your product or services and your intended audience or target market. You will use your keywords as the basis of your SEO strategy. You will have to carefully consider these keywords you choose as the effect of the SEO services will rely heavily on your choice; too narrow and you will target a negligible market, too broad and you will be overwhelmed by the competition.

Now that your keywords are selected, you then have to rewrite the content already on your site to reflect these changes. You should target for a keyword density of between 3-5% throughout your site. Do not try to saturate your site with keywords; anything under 3% and your keywords will not be effective, going over 5% makes it difficult to maintain the cohesive structure of your writing and can result in an unnatural flow of the story you are trying to convey. If your content looks unnatural, then it is likely your audience will alienate themselves from you because the content you are providing may seem to be gibberish.

Optimize your site every way you can, do not just optimize the content. Look at your site’s code and ensure that the basic HTML and meta codes also reflect your keywords as the search engines initially scan these when they spider your site and use it as part of their ranking.

Build Your Links

The last and certainly not the least important part of the SEO services that you need to work on is the linking strategy. The use of non-reciprocal or one-way links are valuable tools when trying to increase your search engine ranking. They tend to be more valuable the reciprocal or two-way links in terms of SEO and thus important to have them. Getting more one-way links is not that easy though, you will need to write good quality content, content that readers enjoy and find useful. People love to link to content that is relevant, compelling and useful to them. Then you also can use article submissions, directory listings, and blog networks to further increase your one-way links. Not only will these give you good one-way links they can also be an additional source of traffic.

These are some the basic things you need to do in terms of SEO optimization so that you site will rank higher in the search engines. Any less and you will fail. This does however bring you to a very important point, and that is how do you effectively manage your time to be able to do all these tasks efficiently and effectively? You will need a system of tools and services to assist you in this and one such system is Portal Feeder. If you are interested in knowing more about how you can effectively improve the effectiveness of your SEO campaigns then see what Portal Feeder has to offer.

Comments

2 Responses to “The Power SEO Has To Increase Website Traffic”

  1. Linda Steek on April 3rd, 2009 6:32 am

    Good points. Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking out for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.

    While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.

  2. Money Maker on April 3rd, 2009 10:14 am

    I would agree that if you do decide to use the services of SEO companies, that you check that they are practicing what they are selling.

    If their own site is not even optimized for SEO then it is an indicator to the work they will do for you.

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