Tips On Getting a Great Landing Page Quality Score

The whole point of the landing page quality score is to penalize advertisers who don’t provide useful landing pages, and give them a lower rank within Google’s quality ranking, which raises the cost of their minimum CPC. More importantly for those of us who are already striving to produce quality sites and landing pages, a [...]

The Top 7 Pay-Per-Click Landing Page Mistakes You Should Avoid

So you managed to get someone to click on your pay-per-click ad.  The hard work is done, and reeling in the sale should be easy, right?  Wrong! that’s not entirely true if you’ve made these common landing page mistakes; by not having an effective landing page, you could be undoing all the hard work you [...]