Marketing Tips – Subject Lines that Won’t Ban Your Mailing List

Mailing lists are a great way to reach out to potential customers.  Such a great way, in fact, that most of us have become inundated with both junk and valid emails.  The average consumer is a lot more wary of emails than they used to be.  Your subject line is a one-shot opportunity to convince [...]

Easy Ways To Understanding Google’s Placement Targeting

When marketers start using Google’s Placement Targeting, the sheer amount of choice out there can be quite intimidating. How do you pick Adsense publishers that will drive traffic to your site out of the thousands and thousands that are available?  And how do you do it for the best possible price? Google’s placement targeting works [...]