1. Using Inappropriate or Offensive Language

This should seem like an obvious one, but you’d be surprised at the number of people who try to use inappropriate or offensive language as a kind of shock tactic to get clicks. It may work in the (very) short-term, but then your ads get taken down, and if you managed to be really offensive, your site will get shut down as well.

And don’t assume that you can get away by using double entendres or by thinking that you’re being really clever. While the Google algorithms may not recognize it, you can bet that the editors will.

2. Using Copyrighted or Trademarked Terms

Google has strict guidelines in place in regards to trademarks and copyrights, and you’ll get a warning at the ad creation level if you try to create an ad that contains one. They are really strict with this rule, as they, as well as you, are the ones who will be listed in the lawsuit should someone decide to sue for copyright infringement.

3. Having Misleading Offers, Special Prices, or Discounts

You’re allowed to mention pricing, special offers, or discounts in your Google Adwords ad, but the claim made in the ad must be backed up on the landing page. Any use of misleading offers that the user can’t actually claim will get your ad flagged.

4. Redirecting the User to A Different URL

Google expects to see, when someone clicks on your ad, that the user is taken directly to the site with the same URL as the one you displayed in your ad. In the past, advertisers had taken advantage of this to redirect users to a completely different URL than the one posted in the ad. Google has cracked down on this and will not tolerate it.

5. Using Superlatives or Competitive Claims Without Backup

You can claim that you’re the best in the world, or that you’re better than one of you competitors….but you’d better have the proof to back it up once people get to your landing page. And considering how hard it is to proof that you’re rated #1 or are the best at something, it’s usually best to err on the side of caution and avoid using superlatives of competitive claims in your AdWords ads.

For more great advice on how to run a get AdWords campaign from start to finish, go to PPCKahuna, at www.ppckahuna.com and get all the information, resources and support that you need to start making money online with PPC today!

More importantly for those of us who are already striving to produce quality sites and landing pages, a better quality score will lead to better rankings for our ads and a lower CPC.

So, how do you get a better landing page quality score?

According to Google, there are 3 things they look at when calculating a landing page’s quality score:  relevant and original content, transparency, and navigability.  HereÕs how to get a good quality score from Google and accomplish and get your conversions at the same time:

Relevant and Original Content

To start, make sure your domain name is relevant to your market.  For your landing pages, make sure that each keyword you have, you have a separate landing page.  Make sure they the keyword is in the URL, such as “summerbikinis.php” if your keyword is “spring gardens”.  Also make sure to include your keyword in all of the title tags, meta tags, and description meta tags.

Also make sure that you’ve got original content on each of your landing pages. This is especially important for affiliate marketers, as there could be hundreds of landing pages promoting the same product.  By differentiating your content from that of the vendor of the product, youÕll increase your quality score over that of your competitors who just recycle the vendor information.

Transparency

For transparency, make sure to link to a valid sitemap, contact us page, and privacy policy page. What Google wants to see is that you openly share information about your business, and how your business operates.

When requesting information from your site’s visitors, make sure to provide them with the privacy policy so that they understand how they’re information is going to be used.  Another good idea is to limit how much information they receive from you; give them an option to opt-out of some correspondence. Google likes to see users given the choice of how their information is used.

An obvious aspect of transparency is by delivering on the products and services that you offer in your ad, and to only charge customers for the products and services that they actually order and successfully receive.  While this may seem implicit in your site, it doesnÕt hurt to find a way to say it somewhere on the landing page.  It will both raise your quality score with Google as well as put your users at ease.

Navigability

Google wants to see a clear path to follow on your landing pages, making it easy for users to purchase or receive the product or service you’ve advertised Ð which is exactly what you want too.  Avoid using pop-ups, pop-unders or other obtrusive elements in your landing pages.

Now that you’ve got great landing pages with great quality scores, you can then turn your attention to your Adwords campaign.  By matching the best keywords with your customized landing pages, you can maximize conversions and minimize your CPCs, resulting in a bigger profit margin for you.

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Use Adwords Digger to maximize your CPC advertising campaign.

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You’ve written a compelling pay-per-click ad selling our product that convinced someone to click on the link and it takes them…to your home page?  They are then expected to wade through the different pages to try and find the product they were interested in.  Instead, make sure that they are send to a landing page instead, which will take them exactly where you want them to be – where it is easiest to convert them into a sale.

2.  You don’t have a converting landing page

You have a landing page, but it is so generic that is might as well be your homepage.  For every different product you’re promoting, there should be a different landing page to direct them towards the sale.  They clicked on the link because they were interested – make sure the right information is waiting for them when they get to your site.

3.  Your landing page is too cluttered

You don’t want a customer arriving to your site after seeing a clear and concise pay-per-click ad only to be greeted by a confusing landing page trying to tell them too much at once.  Think about the action you want your customer to take; then edit and refine the information on the landing page to reflect that.

4.  Your landing pages are not keyword-optimized

You’ve spent a lot of time and effort optimizing your pay-per-click ads; why wouldn’t you do the same with your landing pages? For each list of keywords you have, you should have a corresponding pay-per-click ad and landing page.  Maintain a consistency in communication with your customers at all times.

5.  You’re asking for too much information

You want to get as much information as possible from your potential customer, but be wary of scaring them away by requiring personal information right away.  Many people are not comfortable giving their last names to a site they are not familiar with.  Unless they are making a purchase, keep the information required to a first name and email address.

6.   You have too many images and it takes forever to load

You don’t want to lose a customer after they’ve made he decision to click on an ad because they got impatient waiting for the page to load.  Cut out the extraneous images and keep the landing page streamlined so it will load quickly so you can capture the sale.

7.  You’re selling, not telling

You did the selling with your pay-per-click ad.  The focus of the landing page should be on information and promoting the product, not a hard sell.  The customer is already interested in the product.  Make them feel comfortable with plenty of information about the product and how to obtain it, and encourage them to purchase without making them feel too pressured.

How you manage your landing pages is what determines your success in the world of PPC. Tools like PPC Kahuna help you with this and shows you what things to avoid and more importanly what things you should really be doing. It’s not rocket science but there is a methodology in building successful landing pages and making money online through them

Simple Steps

The first step is to find your niche.  Find the one unique selling point and build your business around that. The more defined your niche, the more ably you’ll be able to market to your target audience.

Build Your Website

Once you’ve decided on your niche, target markets and products, it’s time to build your website.  While it may seem like an obvious step, make sure to spend the time producing quality content for your site.  All of your marketing efforts will be directed back to here, and a small business without an established brand name to fall back on will live or die on the quality of the website and its content. Make sure your website is also fully optimized for search engines.  It is imperative to the success of a small internet business to be easily found using search engines.

Build Your Presence

Next you must start to consider outside marketing to bring sales in to your small business.  As you probably don’t have any revenue coming in, you don’t have any money to spend on marketing. There are many low-to-no cost methods for small business internet marketing.   You can build an audience and customer base, which will then bring in the funds to go pay for more expensive marketing opportunities.

Use Of Directories

Directories are a fantastic way of building an audience and potential customer base as well as established non-reciprocal links that will improve your search engine ranking.  There many free directories, as well as some niche directories that, while they charge a fee, are worthwhile for the targeted audience they deliver.

Write Articles For Promotion

Article marketing is also a great way to market your small business; like directories, it also reaches out to new customers while establishing links.  Also have these articles available as white pages on your website; you can give them to your customers free of charge while collecting valuable email address to start to fill out your mailing list.

Improve Your Support And Communication

Perhaps the most valuable marketing tool for a small business on the internet is to treat your customers well.  Don’t underestimate the value a happy customer can be to the small internet business owner.  Word-of-mouth is one of the best forms of marketing, and one that is the hardest to get.  Keep your customers happy and go above and beyond for them, and they will tell people.  Hopefully, they will tell other people who are also in the market for your product.

Learn to establish your online presence effectively and start to make money online using the tools and training from Portal Feeder.

Twitter is like a blog on a microscopic scale; instead of writing whole posts and your mailing list being notified when a new post goes up, a tweet (what a Twitter post is called) can only be a maximum of 140 characters, and the people who are following you get your whole tweet at once, instead of having to go to your website.

What started out as — has now become huge. Companies like Apple, Intel, H&R Block and Zappos are all on Twitter. As mentioned above, so is the new President of the United States.

So how to you leverage this zeitgeist? You need to get up and running on Twitter, asap. And you need to build your list of followers. While that may sound like something out of a bad science fiction movie, its actually just building a list of people that want to receive your tweets, much like you built your mailing list for your blog.

1) Import Your Contacts

When you sign up for Twitter, make sure you import all of your contacts from Gmail, Hotmail, your address book and your mailing list.

2) Write Your Profile

Make sure that your profile is complete to make is easier for people to find you, and use the same keywords in your profile that you do on your website. Always include a link to your website (including the “http” to ensure that it’s clickable) – you’re trying to build your business, after all. You can also personalize the colors and the sidebar of your profile page.

3) Understand How Twitter Works

Twitter is not another marketing tool that you can out and out manipulate; it is a social marketing tool that will only be useful to you is you actually become part of the community. It is not a place to spam, and don’t actively promote yourself.

Build a standing in the community by replying to other tweets (retweeting), share cool stuff, and build trust, then direct your followers to a blog post, filled with useful information, and only then use that post to get followers to take action. Trying to take people out of Twitter right away and into a sales pitch will get you labeled as a scammer.

4) Build Your Audience

To build your audience above and beyond your initial contact list, you’ll need to look both inside and outside Twitter.

Outside of Twitter, you can put a link to “Follow me on Twitter” in your email signature, forum signature, website, blog posts, and any other way that you communicate with people (where appropriate, of course – I don’t think the IRS wants to follow you on Twitter.)

Inside of Twitter, it’s all about following people. You can find other users that you admire, and see who is following them; you can also see who is following your friends; use Twitter directories to find members who are likely to follow you; use the search feature to find profiles of people you want to follow – and follow all of them. They will, in turn, follow you.

5) But Watch How Much You’re Following

While you’re building your following, you still need to maintain a balance between people you follow and people that follow you. Follow too many, and you’ll be seen as a spammer; don’t follow enough, and you look elitist. You can do this by growing slowly; don’t add 500 new friends in one day. Add 50 at a time and give them time to start following you so the balance is maintained.

You can also use a tool like “Friend or Follow” to balance out your lists; it will tell you who is following you that you’re not following yet, and vice-versa. It will also let you keep track of those who follow you, so you follow them and then they stop following you. They’re most likely spammers; don’t use this tactic or you’ll get the same reputation.

6) Be Someone Worth Following

Be witty, and post useful information. If you’ve got a niche, make sure that you’re talking to them. If you have news, tweet it. You can also use the tools on Twitter to take your blog posts and automatically tweet them.

You can tell people what you do; always be upfront with people. You just have to avoid the obvious sell, people can see that coming from a mile away. You can promote your business and celebrate your victories (XXX is happy to get the YYY account!), but don’t try to sell anyone anything (Get all of your advertising solutions here!).

7) Follow Wisely

And, in this sense, ‘follow’ has a broader meaning. Look to the experts in your category who are also on Twitter, and learn from them. Find 10 to 20 users you admire that have more than 300 followers, and try to learn how they did it. Take their ideas and make them your own.

Portal Feeder is the most powerful set of tools, resources and support to get you started making money online in 30 days. Where you go from there is up to you.

Go to www.portalfeeder.com today to start your most successful year ever.

You obviously picked your mailing list with something in mind. An age group, socio-economic group, people who love Italian food, or, if you’re lucky, people who’ve requested more information from you.  Keep these people in mind when writing your subject line.  If you were them, what would make you open the email?  An email subject line that has nothing to do with your recipient, or seems to have been written without any forethought at all will buy you a trip straight to the garbage bin.

Don’t use excessive punctuation. (But use it where’s it’s necessary)

Using lots of exclamation points (!!!!) and question marks (???) are a sure-fire way to get you mailing list banned before it even reaches the consumer’s inbox. Search engines will often automatically interpret emails with this kind of punctuation in the subject line as spam.  There are words to be avoided as well, such as “exclusive”, “free”, “limited time”.  Combine those phrases with excessive punctuation and you’re pretty much guaranteed that your mailing list is going to get banned. On the other hand, make sure you use proper punctuation, spelling, and capitalization; it will go a long way towards making you look professional and legitimate.

Don’t send too many, or the same one over and over

We’ve all had it happen before; ten emails in one day from the same person.  This is annoying when it’s someone you know, much less a stranger who is trying to get you interested in their product.  Practice absolute discretion when using that send button.  Send emails out to your mailing list sparingly; and for the love of little puppies, make sure you don’t just send them the same emails over and over.  By putting thought and effort into each and every email you send to your mailing list, you increase your chances of getting them to open it and click through to your site.

Don’t try to sneak it past them

Writing a subject line that alludes to a previous connection to the recipient?  Trying to come across as an email from a friend?  Most people can spot these from a mile away, and will immediately send it to the trash and mark it as spam.  If you do manage to catch someone and they open it, once they start to read the email they will realize right away that it’s not what it seemed to be, and it will also go straight to the trash and get your mailing list banned.  So while you may get a certain open rate, it certainly won’t be quality prospects who have any intention of clicking through.  Deception is never a good way to reach out to a potential customer.

Treat your mailing list like the potential gold mine it is; with deference and respect.  By putting as much thought into the subject line as you do the rest of the email, you’ll establish a better connection with your prospective customers and avoid being banned.

If you are intereted to learn the best ways to handle an effective email campaign have a look at Portal Feeder and see what they have to offer.

Where To Start

The first thing you must do is analyze your current website. This has to be done in two ways.

• The first is that you have to analyze the functionality of a site from an SEO perspective or so called “on page optimization”, by checking the keywords, it’s density, the HTML code and the meta tags.

• The second is analysis of the site through the user’s eye in terms of functionality and the quality of the users experience when using the site.

You then need to consider your audience and your target market.
Who do you want to have on your site? There are various factors you have to consider to give you a perspective of how you will market to them. Look at the demographics, the age, sex, education level, economic status, marital status, and Geo location; these will help you in knowing how you should convey your message.

The next thing to do is to look at your niche competition. Take a look at their site and analyze the way their sites are built, how they are addressing their audience, and their rankings. See what methods and strategies they have used to attain their ranking on the search engines.

Choosing Your Keywords

When you have done this research you can then make critical decisions on what you must do to improve your SEO services on your site. Now you can decide what relevant keywords you need for your site by looking at both your product or services and your intended audience or target market. You will use your keywords as the basis of your SEO strategy. You will have to carefully consider these keywords you choose as the effect of the SEO services will rely heavily on your choice; too narrow and you will target a negligible market, too broad and you will be overwhelmed by the competition.

Now that your keywords are selected, you then have to rewrite the content already on your site to reflect these changes. You should target for a keyword density of between 3-5% throughout your site. Do not try to saturate your site with keywords; anything under 3% and your keywords will not be effective, going over 5% makes it difficult to maintain the cohesive structure of your writing and can result in an unnatural flow of the story you are trying to convey. If your content looks unnatural, then it is likely your audience will alienate themselves from you because the content you are providing may seem to be gibberish.

Optimize your site every way you can, do not just optimize the content. Look at your site’s code and ensure that the basic HTML and meta codes also reflect your keywords as the search engines initially scan these when they spider your site and use it as part of their ranking.

Build Your Links

The last and certainly not the least important part of the SEO services that you need to work on is the linking strategy. The use of non-reciprocal or one-way links are valuable tools when trying to increase your search engine ranking. They tend to be more valuable the reciprocal or two-way links in terms of SEO and thus important to have them. Getting more one-way links is not that easy though, you will need to write good quality content, content that readers enjoy and find useful. People love to link to content that is relevant, compelling and useful to them. Then you also can use article submissions, directory listings, and blog networks to further increase your one-way links. Not only will these give you good one-way links they can also be an additional source of traffic.

These are some the basic things you need to do in terms of SEO optimization so that you site will rank higher in the search engines. Any less and you will fail. This does however bring you to a very important point, and that is how do you effectively manage your time to be able to do all these tasks efficiently and effectively? You will need a system of tools and services to assist you in this and one such system is Portal Feeder. If you are interested in knowing more about how you can effectively improve the effectiveness of your SEO campaigns then see what Portal Feeder has to offer.

You’re probably already running a search campaign, but are you on the content network? If you aren’t, well, why not? You’re missing out on the opportunity to exponentially expand your reach to customers around the world that you aren’t getting to by using search. Using Google Analytics to help you refine your Google site placement within the content network can maximize your results from a content campaign.

There are thousands and thousands of sites to choose from on the content network, but you can choose the sites where you want your ads to appear. It can be overwhelming when you’re first trying to figure out what your campaign will be. There are several ways you can run your content campaign in order to optimize the result you get.

But how do you choose which sites to advertise on? Google Analytics has a great tool to help you figure out just that. It’s the Google Placement Tool, and it’s a great way to get an ultra-targeted campaign.

Make Us Of Google’s Free Tools

Using the referring sites report in Google Analytics, you can see all of the sites that sent visitors to your site. These are usually people who are writing about your site, such as press, articles, blogs, forums, or other online publications. A lot of these referring sites are part of the Google content network, and you’re able to run advertisements on them.

So why not run your content network ads on these sites? They’ve already proven to have an audience interested in your product or service. This is a super-easy way to get access to a highly targeted audience without any extra cost.

To do this, you will have to use Google’s Placement Tool. You start by importing the list of referring sites into your AdWords campaign, and then export the referring sites list into a .csv. Next, you copy the list of sites, and then paste it into a placement targeted campaign that you’ve already set up in AdWords.

That’s all you need to do to start running a highly-targeted campaign on sites that are already talking about you. Since it only takes about 5 minutes to do, what reason could you have for not trying it out?

Other Free But Effective Options

Another way to maximize your content network campaign is by using AdWords Digger, It searches and ranks sites based on your criteria, from which you can then pick and choose and import into your AdWords placement targeting list. This very powerfull also completely free. Check it out and start reaping in the rewards.

Another common misconception is that you need to already be experienced in online business if you actually want to start making money. Think about how ridiculous that is for a second. Every person who is right now making money online was, at one point, a newbie. Everyone has to start somewhere.

You just need to make sure that you’re going about it in the right way. Everybody can make a profit on the internet, but what you choose to start with will decide how long it takes you to start making money.

From my perspective, this meant starting out trying to make money online with affiliate marketing. When I first decided to try my hand at internet marketing, you name it, I considered it: online retail, surveys, blogging. I ultimately decided that affiliate marketing was the way to go if I wanted to start to make money right away.

Now, I’m not saying that I made a fortune right from the start, but I felt that, by going with affiliate marketing, I had the biggest chance of running in the black right from the start. No matter how small my profits were, it was better than losing money!

And I also looked at it from this perspective: I was gaining more than my small profits; I was gaining experience in how to make money online.

Starting With A Good Decision Makes Money Online

The first big decision I had to make was what kind of niche to focus on. I could either go for what people call a “virgin niche” or a niche that hid not been discovered or exploited, or a popular niche, where there are lots of buyers, but also a lot of competition. With a virgin niche, I would not have a lot of competition, but there also might not be a lot of potential customers; with a popular niche, I’d have lots of customers, but also lots of other businesses competing for their eyeballs.

After careful consideration, I decided to go for the popular niche. And I soon began to see results, even with the hundreds or maybe thousands of other affiliate marketers that I was competing against. Because you have to remember that even though there may be thousand of people competing for sales, not all of these sites are created equal.

What I did that helped me to make money with affiliate marketing, even in a popular niche, is that I went in prepared. I researched and found a system that I knew was proven to help people succeed in affiliate marketing. I used the system and learned from their experiences which kept me from making a lot of the same mistakes when I was starting out.

You Can Be A Newbie And Still Make Money Online If You Know Where To Start

There are a lot of systems out there; some work better than others. Some don’t work at all, and it’s hard to tell the difference sometimes. So I’ve done the work for you, looking into all of these affiliate marketing guides. And this is what I’ve found: that there’s only one guide that shows you how to make money online with no previous experience. The others just show you how they’re making money online (namely, by getting you to buy their guide.)

So, with all the work done for you, what else are you waiting for? I’ve tried and tested these guides so you don’t have to. Read my review of what I feel is the best product out there; make all my hard work save you time and money. Because who doesn’t want to make money online? If you want more information go to Portal Feeder and see how it can change your perceptions on making money online .

The Product You Picked Is Wrong

Common pitfalls are that you either you picked a product that’s not selling, or you picked a product you know nothing about.  Both are a guaranteed way to fail to make money online.  Do your market research, and make sure that you pick a product that is easy to sell online, and make sure that there are people who want to buy it.  As well, make sure that you know about it.  Even if bicycle horns are selling like crazy, if you don’t know anything about them, it will show and people will choose to buy their bicycle horns from a more knowledgeable seller.

You Didn’t Even Tryout The Product

Not knowing how a certain product works will make it harder to sell. How will you answer common pre-sell questions on the product if your knowledge on it is limited? Your potential customers will simply not trust you and for the current customers, you’ll loose your chance for a repeat business with them, nor will they refer you to anyone. You may even get bad reviews for what your selling and end up being ignored totally. Bad reviews mean bad sales.

You Took A Direct Route To Back Of The Book

You may think that you know all you need to know about making money online, and that you can go straight to overseeing multiple products on a variety of sites.  Now you’ve got a multitude of eggs in too many baskets, and none of them are making any money. Stop.  Sit back, and make a plan.  Start out with one or two products.  Make a cohesive business strategy that you can follow step-by-step.  If you these products start making money, you can use your business plan as a blueprint to add more products and sites to make even more money online.

You Are Under The Illusion That You’ll Be A Millionaire In A Single Day

Making online is every bit possible, and making huge amounts is even just as possible. Setting your mind to the amount of money you’ll be making before you even start a plan is a recipe for failure. As in the previous point, you need a viable business plan or strategy in place. Execute your plan and work on each step of the plan until your momentum builds up, then improve on the process to make the tasks for efficient. Just because someone says it’s easy to make money online it doesn’t mean you don’t have to put any efforts. You do!

You Quit Before You Had The Chance To Do Anything

This does seem to counter the previous point, but in fact this is just as valid. You simply cannot expect that you’ll make money just like that, so if your progress is not going as fast as you thought it would be you just can’t give up. Sometimes, a slow but steady pace wins the game. If you have built a solid business plan, stay consistent in it’s execution, and put some effort to it, you will find that you will be making money online.}

These mistakes are so common at over 90% of people trying to make money online fail because of them. What’s missing is the right direction, tools, planning, and methodology. Making money online and even in the real world is a combination of the right tools and processes, along with the proper decision making.