The Top Reasons Why You Suck At Making Money Online
Posted on March 19, 2009
Filed Under Advertising | 2 Comments
Ok, you’ve read somewhere that it’s easy to make money online, and you’ve heard from others that they’re doing the same. 
You then decide that you have to do it yourself, and after sometime you now find yourself totally disappointed. You look at your expenses you’ve incurred in your failed attempt and figure that all this talk is a scam. Well think again, perhaps the problem is not with the internet, rather it’s with you. Take a look at what you’ve been doing and see if you have made some or many of the common mistakes that’s preventing you from making money online.} These mistakes could be any of the following most common reasons.
The Product You Picked Is Wrong
Common pitfalls are that you either you picked a product that’s not selling, or you picked a product you know nothing about. Both are a guaranteed way to fail to make money online. Do your market research, and make sure that you pick a product that is easy to sell online, and make sure that there are people who want to buy it. As well, make sure that you know about it. Even if bicycle horns are selling like crazy, if you don’t know anything about them, it will show and people will choose to buy their bicycle horns from a more knowledgeable seller.
You Didn’t Even Tryout The Product
Not knowing how a certain product works will make it harder to sell. How will you answer common pre-sell questions on the product if your knowledge on it is limited? Your potential customers will simply not trust you and for the current customers, you’ll loose your chance for a repeat business with them, nor will they refer you to anyone. You may even get bad reviews for what your selling and end up being ignored totally. Bad reviews mean bad sales.
You Took A Direct Route To Back Of The Book
You may think that you know all you need to know about making money online, and that you can go straight to overseeing multiple products on a variety of sites. Now you’ve got a multitude of eggs in too many baskets, and none of them are making any money. Stop. Sit back, and make a plan. Start out with one or two products. Make a cohesive business strategy that you can follow step-by-step. If you these products start making money, you can use your business plan as a blueprint to add more products and sites to make even more money online.
You Are Under The Illusion That You’ll Be A Millionaire In A Single Day
Making online is every bit possible, and making huge amounts is even just as possible. Setting your mind to the amount of money you’ll be making before you even start a plan is a recipe for failure. As in the previous point, you need a viable business plan or strategy in place. Execute your plan and work on each step of the plan until your momentum builds up, then improve on the process to make the tasks for efficient. Just because someone says it’s easy to make money online it doesn’t mean you don’t have to put any efforts. You do!
You Quit Before You Had The Chance To Do Anything
This does seem to counter the previous point, but in fact this is just as valid. You simply cannot expect that you’ll make money just like that, so if your progress is not going as fast as you thought it would be you just can’t give up. Sometimes, a slow but steady pace wins the game. If you have built a solid business plan, stay consistent in it’s execution, and put some effort to it, you will find that you will be making money online.}
These mistakes are so common at over 90% of people trying to make money online fail because of them. What’s missing is the right direction, tools, planning, and methodology. Making money online and even in the real world is a combination of the right tools and processes, along with the proper decision making.
Learn To Use Google Analytics to Help Find Geo-Targeted Keywords
Posted on March 18, 2009
Filed Under Analytics | Leave a Comment
Online advertising and in particular advertising with Google Adwords is a great way to reach the most targeted and relevant audience. By using the tools that Google Analytics offers to help make the most out of geo-targeted keywords, you can maximize the results and conversions that your AdWords campaign can bring.
For many businesses relevance varies by region. You wouldn’t want people in Florida seeing your ads for snow removal. Another example is while you would target patio furniture to the entire country in the summer, in the fall you’d only want to target the Southern states that don’t get snow. Using Google Analytics to help plan our geo-targeted keyword campaign can dramatically increase your conversion rate.
See what PPC Kahuna can do.
It can seem difficult to decide which areas to use geo-targeted keywords with. Google Analytics can help you expand your business and increase visibility by helping you decide what markets to enter. There may be potential markets that you haven’t even thought of targeting. You could be losing revenue and not even knowing it.
You can use the Map Overlay Report to see exactly where your traffic from your general search campaigns has been coming from. Click on the ‘Goal Conversion’ tab to see which regions have had the best conversion rate. This lets you see, out of the areas that have the highest traffic, which regions had the highest conversion rate.
If you find a location that has had steady traffic and a high conversion rate, this is an opportunity for you to increase your sales even further. Set up a separate campaign for any regions that have been identified; for each of them, be sure to use geo-targeted keywords that will appeal to the consumers in these identified regions even more.
Once you’ve decided which regions you want to run specialized campaigns in, log into your Adwords account. To choose your campaign geographically, edit the campaign settings by going to the ‘target audience’ section, and choose the geographic region that you want to target. There are several ways you can do this: by state, country, zip code or city. Play around with it a bit until you’re satisfied with the region you’ve chosen.
You Don’t Even Need Experience
It’s that simple! Now that you know where the ads will be running, make sure to write ads using geo-targeted keywords to draw them in even more. You’ll be up and running with a geo-targeted campaign with regionally targeted ads in no time. This will get you even better results for your Google AdWords campaign.
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Surviving A Recession 101
Posted on March 17, 2009
Filed Under Advertising | Leave a Comment
The times are tough and this could possibly get tougher in the coming months or even weeks. The atmosphere over economies that seemingly will be affected by a recession is certainly an uneasy one at the very least. Do you have contingency plans in place should you loose your job? Are you prepared for the things to come if a full recession takes place? You have to prepare and recession proof yourself. So here are a few ways you can do this.
Cut Your Expenses
This is quite obvious and can be done in a variety of ways such as buying only what you need, you the basic necessities. Cut down on excessive spending for vanity items like matching accessories for each piece of clothing. Reduce the number of times you eat out at expensive restaurants, and try to do home cooking.
Over a year you are likely to end up saving at least 10 percent of your previous year’s spending for some this amount could be significant.
Maximize Your Use of Discounts and Coupons
A way of cutting down costs is to use up all the coupon codes you have, be it from the local supermarket or from online stores. If you really must buy something online from stores such as Amazon.com, then use whatever coupon code is available for the products you want to buy and save a buck or two, perhaps more.
In same breath, go for discounts. Discounted products don’t mean inferior quality, as discounts are usually given out during promotion periods and it is something you can capitalize from. If a new laptop is being marketed, look for it’s predecessor as it is likely to be included in a clearance discount.
Keep Yourself Updated
Read the news, the tabloids, the blogs, anything you can read that has updates on the world or at least the little community you live in. The more information you get about what’s going on around you, the better chances for you to make the right financial decisions at the right time.
Businesses have made progress through the proper use of relevant information and have in many instances used this to either lower their operational expenses or invest in a profitable market segment. If works for businesses, it will work for you.
Generate Income from Europe
Have you ever noticed that Europeans love to vacation outside Europe, this is not because they don’t like their own continent rather it’s because the power of their currency is higher outside Europe, just have a look at the exchange rates and you’ll know.
If you are able to partner with some from Europe or have a small business venture there, then you will be getting paid in Euros, which if converted to the US Dollar equates to a significantly higher value. Just avoid living there if you’re not a citizen because the cost of living will simply break your savings.
Leverage the Power of your Blog
Time to bring up your dead blog back to life or create one. Having an active blog opens up various opportunities for you to find ways to solve your financial issues. It’s also a great way to communicate and network with other people. Don’t expect to get rich from it though, well other people have but you might not so just keep monetary thoughts away for now.
As I said it’s a great communications medium and you can even use to vent your anger, voice your concerns, beg for help (yes people actually do this to varying degrees), or simply just to pass the time. Did I already mention, you can use it to increase your network which you could leverage in the future.
Build an Online Business
Unless you are working in a large corporation where you are unlikely to get laid off or know that your position is secured, then finding an alternative or at least supplemental income is something to consider, so why shouldn’t you consider building an online business.
The internet as it is today with all the advertising provides ample opportunities for income in many forms. This income can be as little as a dollar a month or day, to over five figures or more a month. While there are opportunities in this arena, not having the knowledge in the direction you should go is the common holding point and is the top reason why people fail.
What you will need to do is to learn every aspect of how money is made online or at least master a small niche you can work your way up from. There are many ways to do this and all it takes is the will to start, to do action and to focus on it. The question is, do you want to know how to make money online?
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